SAVVY BUYERS USE THIS TRICK TO CUT COSTS AT THE GROCERY STORE: BUY STORE BRANDS

Savvy Buyers Use This Trick to Cut Costs at the Grocery Store: Buy Store Brands

Savvy Buyers Use This Trick to Cut Costs at the Grocery Store: Buy Store Brands

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When you’re looking down the grocery store aisle, the choices can be overwhelming. On one hand, you see well-known brands, with their vibrant packaging and heavy advertising. On the other hand, there are generic items, which are often cheaper but not as well-known. Opting for store brands can be a smart way to cut costs without sacrificing value.

Store brands are manufactured by outside manufacturers, but sold under the retailer’s name. Often, these products are very similar to their name-brand counterparts. The main difference? Store brands don’t come with the high costs of advertising that national brands build into the price.

Many people assume that store brands are lower quality, but research studies have shown that customers often can’t distinguish between generic brands and name brands. Especially when it comes to common household items like flour, the quality is practically identical.

For over-the-counter medications, the core ingredients are monitored and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or generic pills, you’re receiving a similar more info product at a fraction of the cost.

In additional areas like paper goods, you might feel a bit risky to try store brands, though you might be surprised. Even if a cleaner isn’t quite right, the money saved will compensate over time. Many stores even offer return policies on their private-label items, making it risk-free to try.

The important thing is that you don’t have to go all-in at once. Try switching a few items initially—like baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve saved. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.

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